Frazer Harrison/Getty ImagesLSU gymnast Livvy Dunne signed a multimillion-dollar NIL deal with Passes, a company that helps content creators further monetize their sizable social media followings.
"It's a new and unique way for my followers to have access like never before to behind-the-scenes and parts of my journey as an athlete and a creator," Dunne said, per Sportico's Dylan Manfre.
Manfre noted this is the first such deal Passes has struck with a college athlete.
Company founder Lucy Guo called Dunne a "powerful example of female entrepreneurship and the evolving NIL landscape."
"We're really excited to have her as a Passes creator," Guo said to Manfre. "Every college athlete I know is obsessed with Livvy as well. It was a no-brainer for us."
Dunne has the third-highest NIL valuation at On3 ($3.7 million), which trails only Colorado quarterback Shedeur Sanders and USC guard Bronny James. Thanks to her 13.2 million followers across multiple social media platforms, the 21-year-old has been one of the biggest beneficiaries of the NIL era.
On3 lists Nautica, Peyton Manning's Omaha Productions, Body Armour, Grubhub and American Eagle among her endorsements.
Signing an NIL deal with Passes would seemingly point toward Dunne's return or at least the continuation of her college career. The New Jersey native was a senior on the Tigers' national championship-winning squad but has an additional year of eligibility that was granted amid the COVID-19 pandemic.
Should Dunne decide to explore avenues outside LSU, her massive popularity would likely open doors at a lot of other schools.
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